Target Audience

Target Audiences are set to focus on different groups: Adults, teens, tweens and children. It is essential to become familiar with your target market, their habits, behaviors, likes, and dislikes. Markets differ in size, assortment, geographic scale, locality, types of communities, and in the different types of merchandise sold and because of the many variations included in a market it is essential, since you cannot accommodate everyone’s preferences, to know exactly who you are marketing to and the specific fondness of that market. To better become acquainted with the ins and outs of your designated target market a market analysis must be completed. A market analysis is a documented examination of a market that is used to enlighten a business’s preparation activities surrounding decisions of inventory, purchase, work force expansion/contraction, facility expansion, purchases of capital equipment, promotional activities, and to improve daily operations and many other aspects of a business. Once you have done your market analysis, in detail; describe your preferred target market. Your description should include the information you have gathered during your market analysis.

Because our opening sequence is a Thriller piece, our target audience is inevitably going to consist of teenagers and young adults who can relate to the content of this thriller as it deals with common issues in the environment amongst young adults and teenagers such as depression, social discrimination and psychological and physical trauma induced by bullying.

Also, thrillers are types of films known to promote intense excitement, suspense, a high level of anticipation, ultra-heightened expectation, uncertainty, anxiety, and nerve-wracking tension. Thriller and suspense films are virtually synonymous and interchangeable categorizations, with similar characteristics and features.
If the genre is to be defined strictly, a genuine thriller is a film that rentlessly pursues a single-minded goal - to provide thrills and keep the audience cliff-hanging at the 'edge of their seats' as the plot builds towards a climax. The tension usually arises when the main character(s) is placed in a menacing situation or mystery, or an escape or dangerous mission from which escape seems impossible. Life itself is threatened, usually because the principal character is unsuspecting or unknowingly involved in a dangerous or potentially deadly situation. Plots of thrillers involve characters which come into conflict with each other or with outside forces - the menace is sometimes abstract or shadowy and those sort of things interest teenagers and young adults.